中國(guó)傳統(tǒng)文化元素與現(xiàn)代設(shè)計(jì)的融合研究

中國(guó)傳統(tǒng)文化元素與現(xiàn)代設(shè)計(jì)的融合研究

Research on the Integration of Chinese Traditional Cultural Elements and Modern Design
【摘要】 在現(xiàn)代化背景下,設(shè)計(jì)形成了全球化語境,迎來了一個(gè)多元共生的新設(shè)計(jì)思潮,雖然全球化必然帶來對(duì)傳統(tǒng)價(jià)值觀和民族認(rèn)同的沖擊,必然帶來對(duì)民族文化的沖擊,但設(shè)計(jì)活動(dòng)的全球化并不意味著設(shè)計(jì)風(fēng)格的同一化或民族認(rèn)同的失落。在經(jīng)濟(jì)與文化越來越全球化的信息時(shí)代里,傳承和發(fā)揚(yáng)民族文化,提倡本土語言在現(xiàn)代設(shè)計(jì)中的應(yīng)用,是時(shí)代的消費(fèi)需求和文化趨勢(shì)。倡導(dǎo)中國(guó)傳統(tǒng)文化與現(xiàn)代設(shè)計(jì)的融合是提高民族認(rèn)同的最好方法,我們要在吸收外來文化的基礎(chǔ)上,創(chuàng)造出有鮮明民族特色的設(shè)計(jì)文化。全球語境和民族認(rèn)同以及設(shè)計(jì)藝術(shù)都是涉及內(nèi)容非常之泛的課題,本研究跨學(xué)科地涉及文化心理、社會(huì)心理、設(shè)計(jì)心理、市場(chǎng)營(yíng)銷、視覺傳達(dá)、產(chǎn)品設(shè)計(jì)等知識(shí),觀察的焦點(diǎn)在于民族文化的表達(dá),先總體研究全球語境和民族認(rèn)同的關(guān)系,再分學(xué)科深入探討具體的融合創(chuàng)新方法,探討在全球語境下,設(shè)計(jì)如何體現(xiàn)民族風(fēng)格、現(xiàn)代設(shè)計(jì)中“中國(guó)元素”的表達(dá)以及設(shè)計(jì)創(chuàng)作中的“古為今用”等問題,總結(jié)出在設(shè)計(jì)領(lǐng)域里如何對(duì)優(yōu)秀傳統(tǒng)資源進(jìn)行開發(fā)和利用,如何使中國(guó)作品洋溢著“中國(guó)風(fēng)”。此次研究的重點(diǎn)就是在現(xiàn)代設(shè)計(jì)與傳統(tǒng)設(shè)計(jì)語匯中找到一個(gè)合理的契合點(diǎn),將傳統(tǒng)藝術(shù)的精髓融入現(xiàn)代設(shè)計(jì)理念中,在傳統(tǒng)文化中加入時(shí)代元素,使傳統(tǒng)文化元素融合到現(xiàn)代設(shè)計(jì)中去。 

【Abstract】 In the modern background, the design forms a Context of Globalization, welcoming a new design wave of the multicultural symbiosis. Globalization is bound to impact on the traditional values and the national identification, and to impact on the national culture, but design globalization does not mean the identity of the designing styles and the loss of national identification. In this era of information with the globalizing of economy and culture, inheriting and carrying forward the national culture, and promoting the application of local language in modern design, are consuming demands of this era and the cultural trends. Advocating the integration of Chinese tradition and modern design is the best way to improve national identification. On the basis of absorbing foreign culture, we should creat a design culture with distinct national features.Global Context and national identification, together with the art of design, involve extensive content. This research involves cultural psychology, social psychology, design psychology, marketing, visual communication, product design and other knowledge with the focus on the expression of the national culture. Firstly, it does overall research on the relationship between the global context and national identification. Then the research deeply explores the specific ways of integration and innovation, and disscusses that in the global context, how the design embodies national style, how to express the "China elements" in modern design, how to make "the past serves the present", and other many questions. It sums up how to develop and use the outstanding traditional resources in the design field, and how to make the Chinese works permeated with the "China wind." The focus of the research is to find a reasonable joint of modern design and traditional design, to integrate the quintessence of traditional arts into the modern design concepts, to add the times elements into traditional culture, and to achieve the integration of Chinese traditional cultural elements and modern design. 

【關(guān)鍵詞】 現(xiàn)代設(shè)計(jì); 傳統(tǒng)文化元素; 全球化語境; 融合
【Key words】 modern design; traditional cultural elements; national identification; integration
  中國(guó)傳統(tǒng)文化元素與現(xiàn)代設(shè)計(jì)的融合研究

摘要 3-4
Abstract 4
目錄 5-7
緒論 7-10
    1. 研究的背景 7
    2. 研究的意義 7-8
    3. 研究目的 8
    4. 研究的創(chuàng)新之處 8-9 

    5. 研究方法和研究思路 9-10
第一章 中國(guó)傳統(tǒng)文化元素概述 10-19
    1.1 中國(guó)傳統(tǒng)文化元素的界定 10
    1.2 中國(guó)傳統(tǒng)文化元素的提取 10-17
        1.2.1 漢字:表意的方塊字 11
        1.2.2 宗教:對(duì)立統(tǒng)一 11-13
        1.2.3 服飾織繡:豐富多彩 13-14
        1.2.4 吉樣圖:傳統(tǒng)圖案 14-15
        1.2.5 民間藝術(shù):包羅萬象 15-17
    1.3 中國(guó)傳統(tǒng)文化元素的識(shí)別性的建立 17-19
第二章 中國(guó)傳統(tǒng)文化與現(xiàn)代設(shè)計(jì)初探 19-32
    2.1 中國(guó)傳統(tǒng)文化元素融入現(xiàn)代產(chǎn)品設(shè)計(jì)的方式 19-23
        2.1.1 產(chǎn)品是文化的載體 19
        2.1.2 中國(guó)傳統(tǒng)文化元素與現(xiàn)代產(chǎn)品設(shè)計(jì)的融合 19-23
    2.2 中國(guó)傳統(tǒng)文化元素融入現(xiàn)代建筑設(shè)計(jì)的方式 23-28
        2.2.1 關(guān)注建筑中的傳統(tǒng)文化 23-24
        2.2.2 中國(guó)傳統(tǒng)文化元素與現(xiàn)代建筑設(shè)計(jì)的融合 24-28
    2.3 中國(guó)傳統(tǒng)文化元素融入現(xiàn)代包裝設(shè)計(jì)的方式 28-32
        2.3.1 關(guān)注包裝設(shè)計(jì)中的傳統(tǒng)文化 28-29
        2.3.2 中國(guó)傳統(tǒng)文化元素與現(xiàn)代包裝設(shè)計(jì)的融合 29-32
第三章 傳統(tǒng)文化元素與現(xiàn)代設(shè)計(jì)的融合方法 32-36
    3.1 多向立交 多元共存 32-33
    3.2 “雞尾酒式”的多層互滲 33-34
    3.3 “鹽糖水式”的融合無痕 34-36
結(jié)語 36-38
致謝 38-39
參考文獻(xiàn) 39-42
附錄: 攻讀碩士學(xué)位期間主要成果及科研項(xiàng)目 42-44
個(gè)人簡(jiǎn)歷 44

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