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音樂傳播學視野下中國流行音樂的現狀與展望
畢業論文
摘 要
世界經濟的1體化、互聯網絡、生物技術、信息技術加速了全球音樂文化之間的交流，改革開放的進程使得中國大陸的流行音樂得到了迅猛的發展。本文從音樂傳播學的視野和角度來，根據現實的音樂傳播中的各種現象，將當今社會流行音樂傳播分為兩大類傳播模式，傳統傳播模式和數字化網絡傳播模式。總結出流行音樂在當前信息社會中數字化網絡傳播的新特性：創作自由化、媒介數字化、傳播的交互性、受眾的年輕化、科技與藝術結合使流行音樂更具有時代性；流行音樂的傳播模式和途徑已經出現以數字化信息技術為中心的多元化多變化，而在市場經濟和數字化的傳播模式下流行音樂作品的版權和傳播權出現舉步維艱的境況。我們的未來流行音樂要有“鮮明的時代感”，要走“民族和流行相結合的道路，加強對中國流行理論的理論研究、課程建設和人材培養。同時，要盡快建立和健全市場經濟下對網絡音樂文化的法制。
關鍵詞：中國流行音樂；音樂傳播學；音樂產業；展望
ABSTRACT
The globalization of economy, internet, biology and information technologies have speeded up the music-culture communication among different countries in the world. And the popular music of the mainland is also developed rapidly as the reform and open-door policy have been carried out.
Considering various kinds of phenomena, in music communication, this paper divided the popular music communication into two kinds: traditional communicating mode and digital internet communicating mode. As well it also discussed new features of digital internet communicating on popular music in modern information society. They are free -creation, digital communication, interaction of communication, the trend of younger audience, modernization due to integration of science and art, digital-concentrated communicating multimode. The popular music works was confronted with great difficulties on right of publish.
With sharp-out modern feature as an emphasis, the future popular music should integrate the folk music with the popular music attaching great importance to the study of the theory : curriculum construction , cultivation of human resources on Chinese popular music. We should build up a sound system of laws to protect internet music in economic environment.
Key words: Chinese popular music; music communication discipline; music industry; prospect
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