英文商務談判實例學習
今天Robert的辦公室出現了一個生面孔――Kevin Hughes，此人代表美國一家運動產品公司，專程來臺灣尋找加工。接洽的加工產品市運動型“磁質石膏護墊”，受傷的運動員包上這種產品上場比賽，即可保護受傷部位，且不妨礙活動。現在，我們就來看看兩人的會議現況：
商務談判實例(1)
R: We found your proposal quite interesting, Mr. Hughes. We'd like to weigh the pros and cons(衡量得失)with you.
K: Mr. Robert Liu, we've looked all over Asia for a manufacturer; your company is one of the most suitable.
R: If we can settle a number of basic questions, I'm confident in saying that we are the most suitable for your needs.
K: I hope so. And what might be the basic questions you have?
R: First, do you intend to take a position in(投資于……)our company?
K: No, we don't, Mr. Liu. This is just OEM.
R: I see. Then, the most important thing is the size of your orders. We'll have to invest a great deal of money in the new production process.
K: If you can guarantee continuing quality, we can sign a commitment for 75,000 pieces a year, for five years.
R: At U.S. $1000 a piece, we'll make an average return of just 4%. That's too great a financial burden for us.
K: I'll check the number later, but what do you propose?
R: Here's how you can demonstrate commitment to this deal. Make it ten years, increase the unit price, and provide technology transfer.
商務談判實例(2)
Robert在前面的談判最后提出簽約十年的要求，Kevin會不會答應呢?如果答案是否決的話，Robert又有何打算?他一心為公司的利益打算，極力爭取技術轉移地協定，而對方會甘心出讓此項比金錢更珍貴的`資產嗎?請看以下分解：
K: We can't sign any commitment for ten years. But if your production quality is good after the first year, we could extend the contract and increase our yearly purchase.
R: That sounds reasonable. But could you shed some light on(透露)the size of your orders?
K: If we are happy with your quality, we might increase our purchase to 100,000 a year, for a two-year period.
R: Excuse me, Mr. Hughes, but it seems to me we're giving up too much in this case. We'd be giving up the five-year guarantee for increased yearly sales.
K: Mr. Liu, you've got to give up something to get something.
R: If you're asking us to take such a large gamble(冒險)for just two year's sales, I'm sorry, but you're not in our ballpark(接受的范圍).
K: What would it take to keep Pacer interested?
R: A three-year guarantee, not two. And a qualilty inspection(質量檢查)tour after one year is fine, but we'd like some of our personnel on the team.
K: Acceptable. Anything else?
R: We'd be making huge capital outlay(資本支出)for the production process, so we'd like to set up a technology transfer agreement, to help us get off the ground(取得初步進步).
商務談判實例(3)
Robert在前面的談判最后提出簽約十年的要求，Kevin會不會答應呢?如果答案是否決的話，Robert又有何打算?他一心為公司的利益打算，極力爭取技術轉移地協定，而對方會甘心出讓此項比金錢更珍貴的資產嗎?請看以下分解：
K: We can't sign any commitment for ten years. But if your production quality is good after the first year, we could extend the contract and increase our yearly purchase.
R: That sounds reasonable. But could you shed some light on(透露)the size of your orders?
K: If we are happy with your quality, we might increase our purchase to 100,000 a year, for a two-year period.
R: Excuse me, Mr. Hughes, but it seems to me we're giving up too much in this case. We'd be giving up the five-year guarantee for increased yearly sales.
K: Mr. Liu, you've got to give up something to get something.
R: If you're asking us to take such a large gamble(冒險)for just two year's sales, I'm sorry, but you're not in our ballpark(接受的范圍).
K: What would it take to keep Pacer interested?
R: A three-year guarantee, not two. And a qualilty inspection(質量檢查)tour after one year is fine, but we'd like some of our personnel on the team.
K: Acceptable. Anything else?
R: We'd be making huge capital outlay(資本支出)for the production process, so we'd like to set up a technology transfer agreement, to help us get off the ground(取得初步進步).
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